Mitsubishi Mirage Gets IHS Automotive Award for Loyalty
Mitsubishi isn’t ignored by the IHS Automotive Awards at all—the automaker brought home numerous honors before. But this year, Mitsubishi was recognized again, specifically for the Mitsubishi Mirage, which won the IHS Automotive Award for Model Loyalty in the Non-Luxury Traditional Sub-Compact segment.
In layman’s terms, this simply means that the Mitsubishi Mirage is the most dependable sub-compact car in 2015. The loyalty honor refers to the percentage of customers that keep purchasing the same vehicle. And out of all sub-compact cars, consumers were most loyal to the Mitsubishi Mirage. That definitely says something about its dependability.
So, what about the Mitsubishi Mirage has people coming back for more? Well, it’s really a hidden gem of the sub-compact cars out there. It has leading fuel-efficiency over other cars of its type, a reasonable price-tag and a refreshed style. The changes must have worked, because the Mirage not only has loyal drivers, but an influx of them. Sales for the Mirage increased 30% from the previous year.
Congratulations, Mitsubishi Mirage! And if you want to see for yourself what all the talk is about, go check out a Mirage at Carriage Mitsubishi today!