MPG is the Top Factor in New Vehicle Purchases

February 4th, 2015 by

mitsubishi lancer

Gas prices might be plummeting, but new car buyers still want fuel efficient cars according to J.D. Power and Associates’ 2015 Avoider Study. According to the annual study, which monitors the reasons consumers buy or do not buy certain vehicles, MPG is the top factor in new vehicle purchases for the fourth year running.

Consumers are “going to own these vehicles for many, many years. They want [mileage] to remain low during their ownership period,” research director Jon Osborn told Automotive News.

To come to its conclusions, the 12th annual Avoider Study surveyed almost 30,000 new car owners. Among buyers of compact, small and midsize cars, and compact MPVs, 14 percent said that gas mileage was the most influential reason for choosing the vehicle they ended up purchasing.  Similarly, 16 percent of shoppers rejected a vehicle in favor of a more fuel efficient model.

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“Consumers know that, although gas prices are low today, the cost of fuel will likely increase during the time they own their vehicle,” said Arianne Walker, senior director, automotive media & marketing at J.D. Power. “Clearly, consumers are considering the total cost of ownership when selecting their new vehicle.”

Here at Carriage Mitsubishi, we encourage you to stop by and learn more about the incredibly fuel efficient Mitsubishi Mirage and Lancer!